Since Laserwave started in 1989, we've been operating out of New Brunswick, NJ. The city is a big part of our company's history, and we love producing projects for our hometown. About a year ago, we had the opportunity to produce re-usable shopping bags for an event as close to home as you can get - outside our front door!
The bags were printed full-color and made of non-woven material and were handed out during the groundbreaking ceremony for the New Brunswick Wellness Plaza being developed by DEVCO (New Brunswick Development Corporation).
Reusable Bag printed by Laserwave
The new plaza is being built across the street from our studio! It's scheduled to open Fall 2012 and will include The Fresh Grocer and Robert Wood Johnson Wellness Plaza. We're excited about the addition of this plaza as well as all the changes happening around New Brunswick.
Construction of the Wellness Plaza from our Studio Door
This is one of our favorite pages from the first volume of our coffee table book. Whether we're photographing products, models, food, or jewelry, we try to live this great quote from Ansel Adams!
Every few months, Albert (Laserwave’s president) takes a trip to China to work on clients' projects, visit our partner factories, and meet new vendors. On this last trip, Al snapped a few photos along his way.
Albert’s trip starts with a 16-hour flight into Hong Kong. It’s a long one! But, after over 10 years of traveling back and forth, he’s a pro at it. Next, he meets with the colleagues he needs to see in Hong Kong. Many of our partners have offices in Hong Kong and factories on mainland China. One of the most important people he touches base with during his trips is Laserwave’s Hong Kong employee Vince.
Here are some of our overseas colleagues with Vince (on the right)...
Usually, at the beginning of his trip, Albert will give instructions to our production partners on what projects the factories need to get started on. This way he can provide approvals or further instruction when he arrives at the factories in China a day or two later.
A few sights from Dongguan in the Guangdong province of southern China…
Some precarious (and not so precarious) modes of transportation...
A trip to China wouldn't be complete without a McDonald's sighting and Starbucks stop...
Albert takes a train into China from Hong Kong and usually spends the remainder of his trip working directly with Vince and the staff at our production facilities to focus on three very important things:
Making sure open orders are moving along smoothly.
Ensuring that any issues with sampling or production are resolved clearly, quickly, & effectively.
Creating prototypes and/or samples of new packaging for our packaging development clients.
By traveling to China and speaking in-person with our factories’ staff, Albert can make sure that Laserwave's projects are being produced correctly while he's there and (most importantly) after he's gone home. He's also able to direct the packaging development process first-hand. He can offer his industry expertise and solutions at the development stage face-to-face with the factories' packaging engineers. This prevents problems at the production level. Also, by including Vince in these conversations, we ensure that communication continues seamlessly between our overseas production facilities and our US staff.
A great benefit of working with Laserwave on packaging development is our ability to provide a small run (1 to 10 pieces) of structure (unprinted) samples or printed samples. These pieces can be used to present your product in sales meetings and to show buyers before the line is launched.
To see the development process in action, check out the video below of our factory’s die-cutting machine. It can produce a single piece of a custom die-cut art card for one of our packaging clients. Also, to see the full scope of our production facilities, check out more photos here.
We love helping businesses come up with solutions for their printing, packaging, design, & photography needs! Let us know how we can help your company!
Welcome to Laserwave's blog! We'll be using this space to discuss our three passions - Design, Photography, & Printing. Check back soon for updates. For now, we'll leave you with one of our favorite quotes at Laserwave...
Monday, June 25, 2012 at 5:50PM 
Reusable Bag printed by Laserwave
Construction of the Wellness Plaza from our Studio Door
